As a result, we might be seeing a few less sponsored pharma ads, or at least in the same format as we see them today. This can probably be corrected in their ad campaigns and the targeted keywords as well. As stated below, Google is working with the companies to ensure they comply wit FDA regulations. Anyone who uses Google ads knows the routine on creating a campaign and how to target your best placed ads for coverage and placement.
The FDA has reprimanded selected drug companies on their own campaigns but this is the first I remember seeing anything related to a search and sponsored ads. BD
WASHINGTON -(Dow Jones)- For the first time, the Food and Drug Administration on Friday warned 14 of the world's leading pharmaceutical companies about misleading Internet ads that appear when people do online queries for their medical products through search engines such as Google.
The FDA said in strongly worded letters to the companies that the ads are misleading because they omit risk information associated with the products.
Companies that received the letters include Biogen Idec Inc. (BIIB), Sanofi- Aventis (SNY), Johnson & Johnson (JNJ) and GlaxoSmithKline (GSK). Some of the letters include complaints about multiple drugs. For instance, a letter to Pfizer Inc. (PFE) mentions six drugs, including its anti-smoking drug Chantix and the arthritis medicine Celebrex.
Google Inc. (GOOG) spokeswoman Sandra Heikkinen said the Internet-search company has been working with the pharmaceutical companies to make sure their ads align with FDA regulations. She said the companies have control over what appears in the sponsored ads.
http://money.cnn.com/news/newsfeeds/articles/djf500/200904031919DOWJONESDJONLINE000886_FORTUNE5.htm
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