Aetna Personal Benefits Advisor – “You Don’t Know Aetna”

Jellyvision is best known for its best-selling interactive entertainment properties such as YOU DON’T KNOW JACK and the Who Wants To Be A Millionaire CD-ROM, so maybe the sequels here might be “who wants to get a health care claim paid” or “You don’t Know Aetna”. They could always opt to make the plans simpler but that would be too easy I guess to just take care of patient health issues. This way you will know up front maybe, if you or part of your health issues are not covered before the EOB arrives. One more incentive to keep the employer based insurance rolling it appears. BD

HARTFORD, Conn.--(BUSINESS WIRE)--Aetna (NYSE:AET) today announced an agreement with The Jellyvision Lab to offer Aetna Personal Benefits Advisor^SM, an online decision support experience, to employers nationwide. Personal Benefits Advisor, created exclusively for Aetna, leads consumers through a highly personalized online conversation to help them make important decisions about their health benefits. It includes three modules. The first helps employees choose the medical and dental plan that best meets their needs. The second is a life and disability module to determine how much insurance they will need. The third educates employees about other benefits that may be available to them, including pharmacy, Employee Assistance Program services and online tools such as a personal health record.

“In the same way that many of us now depend on a global positioning device to help find a destination, Personal Benefits Advisor helps Aetna members navigate the challenges associated with choosing a benefits plan,” said Karen Weinseiss, Aetna’s head of innovation and product management. “We understand that for many employees, making decisions about health insurance benefits can be quite confusing. This new tool simplifies the process. It focuses only on the needs of the person sitting in front of the screen.”