With all the heat of late on financial contributions for CME credit, Pfizer is the first one out of the barrel to restructure where and where they will not offer funding. In other words it appears to be an evaluation process to make sure that the CME funds go where they should, towards education and not to increase sales per se. With using some 3rd parties, it is difficult to regulate to ensure standards are being kept by for profit organizations. Last year’s budget was pretty large at $80 million and the Senate finance committee came up with some pretty large numbers inclusive of what pharma spent all together. BD
In what may be a first, the drugmaker will still support continuing medical education courses at academic institutions, teaching hospitals and those supported by medical societies, but no longer directly support CME courses offered by for-profit medical-education and communication companies, Dow Jones reports.
One large grant Pfizer recently made was a $3.4 million contribution to the California Academy of Family Physicians to support a three-year, national medical education campaign aimed at reducing the number of US smokers, the wire service notes. Pfizer, of course, markets Chantix, a smoking-cessation drug, and participants in the campaign include a medical-education company.
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