I’m guessing this post is not going to make anyone’s day. We heard this week about all Tweets being archived so now we have a software service that will allow employers to check up on you and see what you are doing during on social networks. You may call this “risk management” for the enterprise.
This is not just Twitter as Facebook and others are included. There are options to monitor all or just selected employees with the software.
One of my old sayings with social networks and anywhere you post has been “what goes on the internet, stays on the internet” so keep that in mind when you speak out or especially when posting personal information you may not want discovered as the beholder of the information with analysis systems today may have an entirely different interpretation than what you intended. Venture Capital companies seem to think it has a future especially since it is not limited to just your activity at work but will mine pretty much everything on the web in the social networks.
This falls under the “behavioral” profiling area which we are also seeing in healthcare with behavioral underwriting and assessing risk, so the analysis process appears to have stepped up on level. I wonder if some day soon insurers will have the capability to use an automated system as such, as they do currently look at these items on the web already. BD
Behavioral Underwriting With Biometric Employee Screenings – Red Brick Secures 3 More Clients
When it comes to finding out what is shared and known about you, the MIB, Medical Insurance Bureau may have information even beyond healthcare to include driving records and more. As consumers we did not place this information there in such data bases, but the responsibility to clean up errors has certainly been dumped right into our laps. In God we trust, all others must bring data.
The MIB – Health Insurance Bureau Business Intelligence Mining May Go Beyond Just Healthcare Information
If you take some of the current information collected and add on social networking information one stands to have a pretty detailed profile on how they can look at you as a risk, perhaps not morally as a person, but the risk factor of dollars and cents. Does this give us reason to roll out a blanket of non questioned trust? I don’t think so and partly why trust in government and companies is currently at an all time low – it’s those risk management algorithms profiling everything we can potentially say or do out there. BD
Social Sentry provides corporations the ability to monitor the social networking communications of their employees. Delivered as an easy to deploy SaaS offering, Social Sentry enables businesses to monitor employee activity on all major social networks such as Facebook and Twitter. It provides granular and real-time tracking to eliminate significant corporate risks related to:
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Teneros Social Sentry Offers Breakthrough in Corporate Protection | Teneros
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