Every day there’s at least 2-20 articles about wearables and here’s one more. If I have to sit down and read some complex privacy statement from a website on the apps, I’m just not going there to get trapped by a data selling algorithm. In the real world outside the web I’m finding a lot of folks saying the same thing and I tell them if you don’t understand the privacy statement well enough to feel comfortable, pass it on as it will bug you. I keep promoting my cause here to form and index and license all data sellers so we know who they are. We’re tired of this behind the scenes routine. In addition, the data collected can go to some “scoring” effort and then later, somewhere along the line we get denied something so what’s the incentive here?
In addition you have to make a commitment to react with the data as well. We’ve seen it with some of the fitness devices and after a few months people get tired of it and it ends up in the drawer. Sure people may be getting healthier, doing better things in life but you do not “have to wear a device” to accomplish that. It’s still a choice and the wearable folks, insurers and pharma need to remind themselves of that and there’s no real proof that this creates better health outcomes, just more data to sell. A personal trainer is more apt to impact your health outcomes than a wearable.
With all this undue pressure with devices that collect data that we really don’t know where it goes, folks are headed for the exits to stay out of the radar. Let’s face it, we are not all salivating for wearables right now and it’s not a model that people will run to either in flocks.
The Quiet and Unspoken Consumer Movement to Stay Off the Radar - Contrary To All You Read About Sensors, Apps and Wearables, More Folks Are Running for the Exit Doors…
People don’t work that way and all these models that are dreamed up look wonderful written up in text reviews but that’s where most of it ends. You take our data and sell it, we won’t like you if you are not transparent so why not put out a list of what kind of data you sell as a company and who you sell to. We need that now that data selling has progressed to “data flipping” to where your data is bought and sold and re-queried over and over. We don’t like it and when there’s errors we need to fix, hell there’s no reference on where to go or who has the data after a few flips.
“People Don’t Work That Way” A World of Broken Software Models That Don’t Align To the Human Side,Too Much Push At Times With Only A Proof of Concept That Fails in the Real World..
I talk to people in the “real world” and listen to what they say as what’s on the web is not the same all the time and how I write as well as I’m one who does recognize the difference between the virtual and real worlds. We have too many living in “The Grays”“The Grays” and the real world always come back, no matter how long your “virtually” escape.
Click here and help the campaign out if you will so we can get a law passed to index and license all data sellers, it’s a huge epidemic. Read the link below where the rest of the world is watching “The Scoring of America” as no other country is doing all of this data selling and scoring to this extent, just the US and that’s inequality is accelerated as you get denied access and your “secret score” gets sold as well, and you never knew you were scored at all, the big secret. Fix some transparency here and maybe consumers might begin to trust again but now we’re all having our asses chased off daily by tons of algorithms no matter where we go. BD
World Privacy Forum Report - The Scoring of America: How Secret Consumer Scores Threaten Your Privacy and Your Future - One Big Element that Fuels the Continued Attack of Killer Algorithms & Demise of the Middle Class Creating Profiteering And/Or Denial of Access
Some observers have sounded a note of caution however, suggesting that access to wearable technology could eventually evolve healthcare towards a two-tier healthcare system. The digitally-literate could use the technology to demonstrate a commitment to health - securing preferential access to new medicines and enjoying favorable insurance rates - while others miss out.
It remains to be seen whether wearable technology goes mainstream, let alone has a fundamental impact on society in the way that the internet and mobile devices have, although the early signs are good.
Pharma has been talking for years about moving away from a product-oriented business model to one more closely focused on serving the needs of patients - perhaps wearables could become a pillar of that new approach.