You can even see the sites on the web with pharma companies advertising for former cheerleaders to become a sales representative...interesting how this will come out...my former industry, transportation used to have tactics of this sort, but it's only freight services and not something that affects human lives for the sake of sales...the pharma business has transportation beat hands down though...as far as tactics go....BD
To sell their drugs, pharmaceutical companies hire former cheerleaders and ex-models to wine and dine doctors, exaggerate the drug's benefits and underplay their side-effects, a former sales rep told a Congressional committee this morning.
Included in his prepared remarks, Ahari cites a quote from a senior marketing executive at Parke-Davis: "I want you out there every day selling Neurotonin. Neurotonin is more profitable than Accupril, so we need to focus on Neurotonin. Pain management, now that's money…. I don't want to see a single patient coming off Neurotonin before they've been up to at least 4,800 milligrams a day. I don't want to hear that safety crap, either." A spokesman for Parke-Davis did not immediately respond to ABC News' request for comment.
During their five-week training class, Ahari claims that instructors teach sales tactics, including how to exceed spending limits for important clients, being generous with free samples to leverage sales, using friendships and personal gifts to foster a "quid pro quo" relationship, and how to exploit sexual tension.
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