With the recent purchase of on line advertiser, DoubleClick...more automation and less humans to handle what servers and PCs accomplish...BD
After nearly a year of wrangling, Google's long-sought acquisition of online ad delivery service DoubleClick was completed March 11. The $3.1 billion deal was completed within hours after the Europe Commission removed the final roadblock to the purchase with its approval.
"Although it's been nearly a year since we announced our intention to acquire DoubleClick last April, we are no less excited today about the benefits that the combination of our two companies will bring to the online advertising market," wrote CEO and Chairman Eric Schmidt on Google's official blog shortly after the announcement was made.
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