The advertising campaign is up and running again, but one small item that would help the physicians is the cost of keeping the vaccine in stock at the office...in speaking with some MDs, this has been a bit of a stumbling block of sorts, especially in light of the potential Medicare compensation cuts looming at present....BD
What a difference a year makes. Last year, Merck was under fire for aggressively promoting its HPV vaccine by convincing lawmakers, such as the governor of Texas and legislators who belong to Women In Government, to get behind mandatory vaccination. The heavy-handed effort backfired, briefly obscuring a meaningful discussion of health benefits and sullying the drugmaker’s reputation.
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