The searches to find pages that perhaps broker or find online coverage are up a small bit such as COBRA coverage, Medicaid, etc, but with unemployment and high prices the traffic on the insurance carrier sites is down. BD
RESTON, Va., Aug. 11 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released a study of the online health insurance industry, which showed the effects of increasing U.S. unemployment on online consumer activity. While the number of visitors to health insurance provider sites has seen substantial declines, there has been a corresponding increase in the number of searches related to obtaining health coverage during the past year.
Health Insurer Sites Decline, Info Sites on the RiseThe number of visitors to major health insurance provider Web sites hasdeclined during the past year as a result of the increase in U.S.unemployment. UnitedHealth Group saw visitation decline 29 percent during thepast year to 3.2 million visitors in June. The number of visitors to AetnaInc. (down 12 percent to 1.9 million), WellPoint, Inc. (down 11 percent to 1.6million), and CIGNA.com (down 19 percent to 944,000) also decreased.
Health Insurance Provider Sites Attract Fewer U.S. Visitors as Unemployment Increases | Reuters
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