This was too good to pass up. Drug delivery systems change and come in strange sizes and looks. In 2007 we have the “bong’ looking device for Exubera which has
now been discontinued.
Is it a bong or Exubera?
Now we have an inhaler to help people stop smoking and Glaxo has a commercial running in the UK to make it look cool with some classic moves featuring the Nicorette inhaler instead of the cigarette. Love watching Clint Eastwood with that “tampon” looking thing in his mouth (grin).
Not too long ago the folks over at Cambridge Consultants said the future of drugs will rely on technology, well that maybe and a little public acceptance I think. BD
Those folks will get a little more ammo for their theory from a new Nicorette commercial in the U.K., which recreates smoking scenes from classic movies but replaces the cigarettes with the Nicorette “inhalator.”
James Dean puffs nervously on what appears to be a plastic tampon as he prepares for the fatal drag race in Rebel Without a Cause. Clint Eastwood enters a saloon from The Good, the Bad and the Ugly with a pen cap in his mouth. And Sami Frey sucks on a plastic one-hitter in Jean-Luc Godard’s Bande a Part. (OK, that last one seems almost reasonable.)
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