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Reese Witherspoon a 'Pharm Girl' – A New Pharma Rep Movie in the Making

6/18/2009 05:50:00 PM  , ,  

Not too long ago, a movie called “Side Effects” was made chronicling the life of a drug rep, played by Katherine Heigl of Grey’s Anatomy, which is now imagedue to come out on DVD soon.  Some drug reps are making good money too in the whistle blowing end of the business too.

This one as reported is due to be a comedy though, so with that in mind I couldn’t help but revive on of my old favorites from the Daily Show, lots of comedy here and one of their best…her toughest moment in sales was when the heel feel right off the back of her shoe (grin). 

Maybe we’ll get to see some biosimilar and follow me marketing antics in this one.  The conversation with Jerry Avorn, MD from Harvard at Brigham and Women's Hospital  is hilarious too.   BD

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Universal and Reese Witherspoon are going into the pharmaceutical business.
The studio is developing "Pharm Girl," an aspirational comedy centering on one woman's odyssey through the drug industry.
"Bad Santa" scribes Glenn Ficarra and John Requa are writing the screenplay and in talks to direct. Witherspoon is producing via her Type A banner and attached to the lead role. 
The project centers on a woman (Witherspoon) who gets a job at a pharma powerhouse but begins to see the underbelly of the industry as she rises through the company's ranks. Tracy Falco and Maradith Frenkel are overseeing for the studio.

Reese Witherspoon a 'Pharm Girl' at heart

Related Reading:

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Merck Whistle blower Wins $68M Award
The 2 New Hot Words in Healthcare: Algorithms and Whistleblowers

Drug Reps may be able to collect over time pay

What’s a Drug Rep’s Worst Enemy – A Computer, Maybe?

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