The Concierge or Boutique Business Model for Primary Care physicians attracting fund from Venture Capital firms, so the concept is still out there and alive with money coming in.  BD 

1Life Healthcare is a network of boutique medical practices that are transforming primary care. We understand the needs of busy people and deliver an experience to match, offering service that is high-quality, convenient, personal, trustworthy and modern.

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http://www.venturedeal.com/News/2009/3/4/1Life%20Healthcare-Raises-$8-Million-Series-B

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