Here we go, one more place to shop for insurance and there will be a promotion to get you into the store and they will also offer the service via the phone. If you look at the website, all the major players are there.
According to this news article, Wal-Mart is not going to be making any money and DirectHealth will be covering the costs of operating. BD
Wal-Mart is taking one-stop shopping to another area: health insurance.
The world's largest retailer plans to work with DirectHealth.com, an online health insurance comparison site and agency, to allow shoppers to compare coverage options and enroll in Medicare plans or the public exchange plans created under the Affordable Care Act.
The strategy is another step into insurance marketing as the retailer tries to use its mammoth size to expand beyond food and other basics at a time of sluggish traffic and sales. It also could help Wal-Mart compete with drugstore chains such as Walgreen and CVS, which are rapidly adding health care services.
Customers can enroll online, by phone or at 2,700 of Wal-Mart's more than 4,000 stores, starting Oct. 10. The stores will be staffed with independent insurance agents from DirectHealth.com.
Wal-Mart won't receive commissions on health coverage sales and hopes to benefit partly by luring customers into stores. DirectHealth is absorbing most of the costs to operate the program, Labeed Diab, senior vice president and president of Wal-Mart's health and wellness division, told The Associated Press.
Wal-Mart plans to launch a TV, radio and in-store promotions campaign this month.