I have in my blogging circled around this fact with some of my posts, but now maybe its time to just come right out and say it?  I like to use the Big Gulp model as we all know it was a failed proof of concept that didn’t work.  It further illustrates that no matter how much money and influence one has, Bloomberg, if the proof of concept in the virtual world doesn’t work in the real world, please know when to stop.  As we all read for weeks and weeks, it was just a no go, however the push didn’t stop until it got to the level where lawmaking had to jump in.  Look at the time and money wasted.  This happens as people all over get fooled with a “proof of concept” that may have striking statistical value in the justification, but when you roll it out “people don’t work that way”. 

Big Gulp of course is not along and there are many others out there just like it except they don’t make the news and may not have the money and influential push behind them to that extreme, but they are out there and it’s making people insane when the folks at the top are “duped” into some virtual values that just won’t work.  We see it every day and look at the wearables for a good place to find a lot of these.  People don’t work that way.  Wearables also have a privacy problem too in the fact that we have the data selling epidemic for profit that keeps growing in the US as it’s easy money.  It’s a bad model too as it removes everyone’s dignity and everyone becomes a “data suspect”.  Such data selling and mining also restricts access to something for consumers and it’s truly a sick world and in healthcare, it’s doing nothing to improve care (I’m not talking clinical wearables used in hospitals here). 

Wear a Fitbit and you will get healthy myth lives out there and it’s not only that device but many more.  Sure there’s the case for statistical data and being informed but so far, this is not cutting it and people don’t work that way.  With data selling it becomes more of a push of a broken “proof of concept” that works in virtual worlds but dives in the real world.

Wearables Again, Consumers Are Not Going There Until We Get Some Transparency and Privacy Efforts As We Know There’s Data Being Collected But We Don’t Know Where It Goes…

We just have a ton of “Big Gulp” juniors roaming around out there, many with the hidden data selling profiteering on the back side that consumers can’t see.  You even have the head of the US Financial Protection agency, Cordray “duped” into this with data.  The answer is not always to build a data base to create “data suspects” with consumers, but rather to create technologies that do in fact help and not be just one more failed proof of concept out there.  Sometimes companies spend a lot of money on development with failed model, so much to the fact that even though internally they may know their model is broken themselves, but they continue to push consumers to use a “broken model with a broken proof of concept” as they want to make some of their money back. 

The Quiet and Unspoken Consumer Movement to Stay Off the Radar - Contrary To All You Read About Sensors, Apps and Wearables, More Folks Are Running for the Exit Doors…

As a matter of fact on wearables, people are fleeing for the exits with lack of privacy with failed “proof of concept” models.  You don’t read that on the web and get a different story, but venture out into the “real” world and forget some of the fiction you read on the web and you’ll hear it.  There has to be a balance with virtual and real world values and we don’t have it as “greed” is still very much alive.  I keep saying “doing it for the good” has pretty much died and now its more about “doing it for the good money” that tops all as it is what it is and it’s not the consumers “good money” either, its for the banks and the companies good money. 

Tim Cook From Apple Talks Privacy, We All Deserve That Dignity, And Our Product Is Not You..
Want Privacy? Dump Your Smart Phone Says John McAfee And Stop Being So Lazy And Giving Out All Your Data

Maybe others could voice an opinion on this as well but when you see this constant struggle and consumer resistance, we’re not changing to conform to live in virtual values as we have to function in “the real world” and when models and the proof of concept is failed, we head for the exits.  “You can do something about anything with software and create these virtual worlds out there” and that’s a quote from Mike Osinski who by the way farms oysters now and earlier in his career wrote the software that all the banks used and abused for sub prime loans.  You can hear his quote and more words of wisdom by watching the Quant documentary in the footer of this blog, video #2. 

This also makes a point to where people who do coding for a long period of time do burn out and the reality of the real world returns and I guess you could say the same thing for me, I burned out, but the knowledge gained gives me insight that is different than a lot of the fiction you read on the web with folks and their perceptions on how it works.  Most novices in some of what you read get the perceptions wrong and combine trying to jerk your emotional strings with the frustration of data and IT infrastructures.  I see it every day and I’m not saying all news is bad as there are good reporters but the others exists out there, mixed in. 

“People Don’t Work That Way” A World of Broken Software Models That Don’t Align To the Human Side,Too Much Push At Times With Only A Proof of Concept That Fails in the Real World..

“We’re getting kind of lost in a world of “software” glut if you will.  Some of it is very close to a “me too” with a small change in user interfaces or perhaps a few different queries and is that enough to entice people to start or change?  Maybe yes and maybe no.  I’m seeing an awful lot of “virtual” world out there that ease their way over into the “real” world and some of it is not really good as people can’t tell the difference on where priorities lie at times.  I call it “The Grays”…

Virtual Worlds, Real World We Have A Problem And It’s A Big One With A Lot of Gray Areas Finding Where The Defining Lines Exist, Confusing Many With A Lot of Weird Values And Strange Perceptions…

The question here is balance and due to greed and money will we ever see it again or will the “duping of America” continue with this insane battle of trying to push failed models and proof of concepts down out throats when again “people don’t work that way”?  Software and analytics is a hard business is not everyone is working to create value as it was in the early days, now some use code just to exploit consumers, shake their dignity and make money and they don’t care.  Those who do this know exactly who they are as well and they won’t admit it but after a consumers have been hassled long enough with failed models and proof of concepts, some of them finally have to beg off, as it becomes too costly for them to continue to market “virtual” values that don’t work in the real world.  Seems like some never give up or give it a break. 

We don’t need a future of broken “Bloomberg Big Gulps” as it costs time and money and folks need to know when to quit, when the model doesn’t work, but that’s not what we are seeing and instead too at times we get fake studies that turn the context around to blaming the consumer for the failure of their proof of concepts that don’t work.  I see that a lot, software or analytics not selling, get a study to blame the consumer and that’s the real world of what’ going on out there and it’s growing old and consumers are wising up and again, just start heading for the exits. 

I like good technology and what it can do, I used to write, but that also enables me to see when that’s not the case and consumers are abused and take advantage of. 

Visit the privacy campaign for more on that topic as relates to the data selling epidemic for profit in the US.

So again I ask the question how long must consumers endure glorified marketing, hammering emails and campaigns for broken models and proof of concepts that just don’t work?  We’re tired of the Bloomberg School of failed models, as we have seen way too many times, statistical value does not create value in the real world where people actually live, with and without algorithms 24/7.  BD


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