Interesting article...sometimes the first thing I need to say when walking in to a potential client's office is "I'm not a drug rep" as anyone dressed in business attire these days to conduct business in a physician's office can easily be assumed to be a pharma rep...BD

CHICAGO (Reuters) - As much as doctors would like to deny it, subtle attention from friendly drug sales representatives can have a big impact on what drugs they prescribe, according to two U.S. studies published on Monday.

"Physicians underestimate their own vulnerability. They think they are smarter ... but they are not trained in recognizing this kind of manipulation," said Adriane Fugh-Berman, a Georgetown University Medical Center researcher and co-author of one of the studies.

Source: Posing as pals, drug reps sway doctors' choices | Science & Health | Reuters


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