Late night television may not be the same in the UK...although the ads will not be exactly the same as what we see here in the US...but there have been other means of advertising used already such as Pfizer beer mats...BD 

LONDON (Reuters) Feb 25 - Europe is preparing to loosen the gags stopping drug imagefirms from communicating with patients, fueling controversy over whether the public will get impartial information on prescription medicines.

Manufacturers welcome new proposals to let them disseminate "non-promotional" information through television, radio and other outlets, since it could spur faster uptake of new drugs

Europe May Open Airwaves to Drug Firms


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