I think this is already taking place in many circles on the web...goes under the name of "blogging" BD
The AMA on Wednesday plans to announce a partnership with a company called Sermo Inc., which seeks to use the Web to tap into the collective wisdom of the service's growing network of 15,000 U.S. doctors.
Some doctors are skeptical the nine-month-old service can advance medical safety, and a pharmaceutical industry group worries the service could spread as much rumor as fact.
But the 160-year-old AMA hopes its collaboration with Cambridge, Mass.-based Sermo will open a new line of communication, allowing members to quickly share everything from advice about treating an individual patient's unique symptoms to opinions on whether regulators should approve an experimental drug.
Other doctors rank postings based on whether the information appears credible — a "wisdom of the crowd" approach that Sermo says assigns low rankings to spurious claims that should be read with skepticism. Doctors can challenge or corroborate others' postings.