It’s funny every time I write about this company I don’t get any good comments as it’s too over bearing is what most say. The original CEO was a spin out of a United Healthcare Executive so there’s your start and of course you might give a good guess as to what company was there helping develop all of the algorithms for this as that’s what United does. Red Brick got their first claim to fame with getting a contract with Target. I see the original CEO left in 2011. United seems to have their own “in house” McKinsey unit to where they seem to foster and mentor executives to be placed elsewhere.
Wellpoint entered a contract with the company at one point. RedBrick works with large, self-insured employers to design customized wellness programs and incentives and got some their original financing I believe from a VC group that United is a member of.
This will get interesting as privacy efforts continue as more are running for the exits with confusion with who’s collecting and selling what out there. BD
RedBrick is a health care company built by people who have been working for a decade to hack human responses. “Everyone knew engagement was a key measurable,” says Eric Zimmerman, RedBrick’s chief marketing officer, of the tech community then and now. “But changing behavior was a different battle.”
The Minnesota-based startup is part of a growing list of companies working to monitor and influence patients. California’s MC10 and Proteus use wearable tech and ingestible sensors, respectively, to let doctors track their patients. Instead of getting into your body, RedBrick gets into your head, working to help people do anything from quit smoking to lose weight en route to better health and cheaper premiums.
The process may not stop at health care. RedBrick is researching ideas to apply its system to such things as financial planning, where information, ideas, and behavior triggers might help provide solutions to money problems--such as the upcoming wave of Baby Boomer retirements, or Generation X’s amazing lack of savings savvy.
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