We have one more site in the already cluttered competition for health information emerging here. United found out through the Kaiser Foundation that women make 85% of the decisions today with healthcare and control the purse strings, so let’s get after that traffic and market us a bit more with a new website and drive that revenue. BD
UnitedHealthcare, one of the country's largest health insurance companies, recently launched a new Web site designed as a resource for women of all ages. The site, Source4Women, aims to provide women with high-quality, comprehensive information on a range of health topics.
Users have access to tools that will help them simplify such tasks as handling health insurance claims; finding a physician; and accessing a range of health, wellness and disease-management programs.