Who would have ever thought this would stick like it has and now with the current actions in Congress some are feeling this rush to get a trademark on some of it. People on both sides want the trademarks for t-shirts and more. The educational side has to do more with trade marking educational material.
It doesn’t appear that most will be successful, but they are lining up.
President Obama already has his likeness emblazoned on almost as many T-shirts as Argentine revolutionary Che Guevara. But there’s been a recent wave of trademark applications inspired by the health-care plan nicknamed after him—everything from a television talk show to undergarments.
In recent months, half a dozen trademark applications with the word “Obamacare” were filed with the U.S. Patent and Trademark Office. Some were registered by insurers or human resources professionals for educational purposes, while others target Americans fervently opposed to the law. The “Obamacare Calculator,” a tool that appears designed to help people navigate the plan’s complex options, was filed in August by Trendsetter, a Rockwall, Tex.-based human resources firm. Meanwhile, “Obamacare. Run For Your Life,” a proposal for sports clothing and events, has already been abandoned. But lawyers expect more. “Trademark filings always mirror pop culture,” says Lara Pearson, a trademark attorney in Incline Village, Nev.
Another more serious filing registered with the Patent and Trademark Office is an interactive learning tool: “Affordable Care Act University.” The tool was launched in March for the 32,000-strong members of the International Foundation of Employee Benefit Plans, a non-profit educational association in Brookfield, Wis.
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