Pharmaceutical marketers are having a field day pushing the envelope on the Internet and especially in the social networking, Web 2.0 arena -- the new WILD, WILD WEST of the Internet. Many, however, are getting caught trying to perform the "tricks of the trade." With just a little bit of guidance and tips from the masters, you can perform these tricks WITHOUT getting caught!
Secrets of the topics covered are:
- Consumer-Generated Content - some data
- Why Neither the FDA nor PhRMA Will Be the Wiser
- HealthTrain, the Open Healthcare Manifesto
- The So-called "One-Click Rule"
- Posing as a Consumer on Social Networks
- Google "BAdwords"