Pfizer to combat the bad press from the FAA...and more...BD 

A week after Pfizer’s smoking-cessation drug Chantix got knocked around for side effects, the company is coming back with a PR blitz backing the drug.

Full-page ads in five major newspapers lay out Pfizer’s take on the drug’s upside — “There are few things that provide greater health benefits than quitting smoking” — and include fairly prominent mentions of symptoms including suicidal thoughts and actions that have been reported in some patients taking the drug. (In the Health Blog’s editions of the morning papers, the ad runs on page A11 of the WSJ, and A9 of the NYT.)

Health Blog : Pfizer Counterattacks on Smoking-Cessation Drug Chantix


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