Who is not using some kind of analytics today.  I was tweeting earlier that I had 4 press releases today talking about their second to none, outstanding, cost effective imageand cost effective solutions.  They all sound the same to me anymore, and maybe that’s because a few years back I used to write that kind of stuff, so all in nature and what they do are very similar.  Pharma reps will now be able to be equipped with that stats that they need to drive home how many patients are suffering from the conditions that the drug they are selling will fix or treat.  I might have to change the name of this blog soon to correspond with the news that comes out to the Analytical Quack:)

Boy I really do have to say that so many press releases anymore are such “cookie cutters” and those 5 or 6 templates used really make the round today.  The company with the software slates themselves as the leading provider of “sales enablement solutions”…wait a minute you mean you can sell unless you have software that can “enable” you <grin>.  I also spent 25 years in sales with Fortune 500 companies so a little bit of my sarcasm here as I remember well how the big corporate machines work very well, one area down in revenue, it gets a focus, you sell deals and benefits (used to be pens and lunches) and somehow in a coupe months that area of the company is back on line.  Pfizer has been tablet friendly with their reps for years and has a ton of resources and services already used by their employees to include SharePoint for all and so now they have one more tool to “enable” sales.  BD

Callidus Software Inc. (NASDAQ: CALD), the leader in Sales Performance Management (SPM), announced today that Pfizer Inc, the world's largest research-based biopharmaceutical company, has selected the iCentera Sales Enablement SaaS platform to drive the effectiveness of its sales team in the U.S., including internal sales, contract sales, and channel partners. The agreement was signed in the third quarter of 2011.

"At Pfizer, we need to effectively drive a targeted, relevant value proposition across a large portfolio of products," said Jeffrey LiPira, Director, Team Leader Sales Operations, Pfizer. "With the iCentera Sales Enablement solution, we can deliver targeted product information in real-time across our broad-based, distributed sales network and increase our sales force productivity through more knowledgeable sales people."



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