This is interesting with the Wall Street Journal continuing the exploration of consumer data on the web. The process that is creating these new data bases is 
nothing new and has been around for years. You collect the data via their tracking methodologies, table it, write an SQL statement to match on a unique ID code and bingo, data for sale. All software developers do this when writing software and again the process is nothing new. Action queries are creating new tables of data for sale right and left.
Every time we turn around, someone is writing a brand new algorithm for marketing.
The difference now is that so much is automated and to avoid the wrath of the consumers here the company is allowing consumers to log on and ask the company to delete their data, in other words you are public unless you tell us otherwise. Don’t you just love this in the fact that the consumer is the once being bounced to notify, otherwise you are just one big commodity to be marketed on the web. Doctors have the same issue going on with reporting and ranking services too and the data is not always up to date either as many are dead and have no pulse, so this web is working both ways with little concern for accuracy and putting the edge of defense at the consumers and doctors, and they makes millions doing this.
HealthGrades And Other MD Rating and Referral Sites List “Dead Doctors” on Their MD Information Pages And Even Include the Insurance Plans the “Dead Doctors” Honor
There’s a lot of good valuable information on the web but will the desire to sell it as a commodity eventually turn much of this into junk? Could very well be when consumers start lying <grin>.
Let’s get that movement going now as when the information ceases to offer value they might just go away when stock and other areas of value diminish.
BD
A company called RapLeaf is building databases on people by tapping voter-registration files, shopping histories, social-networking activities and real estate records. WSJ's Emily Steel and Julia Angwin join the Digits show to discuss which sites are using RapLeaf, and what web users can do to try to protect their privacy.
Video - RapLeaf Builds Databases with Your Info - WSJ.com
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