There’s a lot of moving and shaking going on with analytics on drawing down to profits at the bottom lines today with mergers and acquisitions and Walgreens has been particularly active of late. Recently they just sold off their pharmacy benefit management arm. Is this to say they are going to focus on the retail end of drugs? Everyone is running their business intelligence algorithms to squeeze the maximum profits for sure today. They are all doing this. At all has to do with not only profiting on drugs but data as well.
Catalyst Buys Walgreen Pharmacy Benefit Management Services For $525M
To further illustrate the value of consumer data, you can read below and see where Walgreens themselves stated that the data they have compiled on all of us is worth over $749 million. We are not even talking one pill here, just data. We are definitely living in some strange times today when intangibles and their value are out pricing the value of tangibles, and perhaps this has an impact on our economy. When I get sick I still need an tangible to help me get better. You can read about the recent lawsuit filed below as pertains to consumer data. If the data is there it will be queried, analyzed and run through business intelligence algorithms to maximize profits and everyone is doing this, while our little bodies keep producing the data for profit.
I do wonder how much longer at times we can keep placing more value on intangibles and rebuilt the economy in the US, seems to be a little off balance of late, and look at Facebook for another glaring example outside of healthcare, what do you have there, some servers with email, images and a whole slew of algorithms that run and match every link up they can find going back to you.
Walgreens And CVS Accused of Selling Customer Prescription Data in 2 Separate Law Suits-Sales for Marketing Data Continues and the Data Bases Gets Larger with Technology
Last but not least, done forget those coupons as they generate money and connect ads back to you. Facebook actually has privacy setting out there for ads and I would suggest all go into their profile and change it to No One so your picture from your profile doesn’t end up in an ad just because you “liked” something. Take heed. Here’s a post from a few months ago on how coupons work and get that data too.
Drug Co-Pay Coupons–Chapter Two of Healthcare Marketing Their “Asses” Off
The smartest thing to do is to check for a generic and ditch the coupons if possible as they all are out there to get data of one form or another, that is if you want to preserve a little bit of privacy. Back on track, lots of coupons on Drugstore.com and another avenue to collect data on your purchasing habits and so on. If you want to connect your Facebook account here, you can, but you have warned about how the data chain works and creates profits <grin>. I’m only here to help explain to those how all these dots get connected. As a matter of fact even judges have issues with their investments as they end up with “conflicts of interest” as they don’t stay up to date with how the companies they invest in are changing.
There’s been some of that in the news of late to where judges are totally in shock over an investment they made years ago now showing up as a conflict of interest, well duh judges, get up to par with Wall Street and business intelligence there so you too don’t get caught not knowing this, I like to call this “subsidiary watch. BD
3 Judges in Health-Care Lawsuits Caught Up In Potential Conflict of Interest-It’s Called Subsidiary Watch-Be Aware of Your Investments With Mergers and Acquisitions
Walgreens announced plans on Thursday to buy the online pharmacy drugstore.com, in a deal valued at $409 million.
Investors in the company will receive $3.80 in cash for every share they own, which is about 113 percent above the closing price of drugstore.com on Wednesday.
The move will help Walgreen expand its online reach. In addition to Walgreens.com, the drugstore chain introduced an app for the iPhone last year and a mobile Web site, services that include sending a text message to consumers when prescriptions are ready.
Earlier this month, Walgreens sold its pharmacy benefit management subsidiary to Catalyst Health Solutions for $525 million in cash.
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