This is a good move on their part as well with the lawsuit as sites are just grabbing names and using Dr. Oz as an open endorsement. What is even stranger is that the endorsements from reporters have been fabricated too, in other words the reporters who are listed as journalists do not exist either! This looks to be well structured too and gets right to the point where the problem lies, the websites.
The legitimate Resveratrol Vendors should also be pleased if the suit is settled and those using endorsements that are perhaps fabricated are stopped from continuing. The Illinois Attorney General is also in on the activity due to complaints and has filed suit against Netalab Corp. and Crushed LLC. The big issue too is the fact that the reporters are using Dr. Oz and Oprah, stating they recommend specific products and not just resveratrol in general, and the network of websites seem to pop up and disappear with new fictitious endorsements.
I would be interested myself to see what type of money is being made here too. Resveratrol is an anti-aging substance found in red wine an in dark chocolate. BD
Two months after Forbes reported on the explosive growth of companies using unauthorized celebrity endorsements to peddle resveratrol supplements, Dr. Mehmet Oz and Oprah Winfrey's Harpo Inc. filed a 267-page lawsuit that largely makes the same claims.
The trademark infringement complaint, filed Aug. 19 in federal district court, quotes the June 16 Forbes story, describing a shadowy cottage industry of resveratrol sellers claiming Dr. Oz had endorsed their products. Resveratrol is an anti-aging substance found in red wine. Forbes went after the biggest violator, Florida.-based FWM Laboratories, whose products it claimed were endorsed by Dr. Oz. The lawsuit names FWM Labs as the lead defendant.
Rachman's suit asks that the companies either transfer the domain names to Oprah and Dr. Oz, paying them three times the profit each has made using the endorsements, or award the plaintiffs up to $100,000 per domain name.