We already see major pharmaceutical companies with their coupon promotions all over the web so for those who have been prescribed medical marijuana, here’s the latest twist with their offerings. In the past few months I have written a couple of posts about “everyone in healthcare “marketing their ass off” and this is one more addition to the entire marketing scheme.
While coupons can offer better prices, just keep in the back of your head how they are also used to collect data to create profiles of you and I to sell. Walgreens said not too long ago that their intangible data selling business was valued at $800 million and that’s a lot of money. BD
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DENVER — Medical marijuana sellers are joining the online coupon trend, trying to lure new patients with deep discounts on pot, hash, smoking accessories and edible cannabis-infused foods.
Online couponing for marijuana comes as popular mainstream coupon sites turn away dispensaries and other marijuana businesses. In established medical-pot states like Colorado, where as many as 700 dispensaries battle for new patients, online coupons are helping some pot shops draw in business.