I like these folks and their satire is getting closer to the truth all the time! I do agree with a lot of this though with the complicated and unfriendly systems we have built and I can say that as I created an EMR years ago, code from the ground up so you get some different perspectives here at the Medical Quack from a former coder that talks! A few weeks ago they introduced their Medicare Fraud Module and who can’t use one of those <grin>.
EHR reps can now hand out those pens, the things the pharma reps can’t do anymore! The college graduates mentioned below, are these the new university students being trained via the government grant program to send out to train clinicians? <grin>. Maybe? Seedie says the “reps are smoking hot”. BD
Recognizing an opportunity to expand its EHR certification business, SEEDIE (the Society for Exorbitantly Expensive and Difficult to Implement EHR’s), is now certifying EHR sales professionals.
“Numerous organizations review and rank EHR solutions based on tired and traditional criteria such as usability, functionality, and ability to satisfy meaningful use criteria,” said Sal Obfuscato, SEEDIE executive director. “Our new certification program pays lip service to those stale dimensions while focusing on a simple fact - people buy from people.”
The new SEEDIE HEAT program rates vendor salespeople on a variety of attributes using a Likert scale, generating a report that gives an overall score in the following major categories:
- Hotness — High scorers possess characteristics such as washboard abs, chiseled features, alpine white teeth, sparkling eyes or the ability to walk in knee-high boots.
- Expenses — Those who score well in this category tend to carry a no-limit corporate card, never hesitate to pick up dinner tabs or rounds of golf, and are fully stocked with the top-shelf premium items pharmaceutical reps can no longer give out.
- Affability — Salespeople with high affability are friendly, outgoing and enthusiastic, and tend to be fresh-faced college graduates who were social chairs at their sororities or fraternities.
- Talent — While a lack of talent can be overcome by high scores in the hotness, expenses and affability categories, some capacity to provide at least minimal levels of service and support is factored into a weighted average HEAT score.
“Let’s face it, the best-known companies in the EHR vendor space tend to be expensive, inflexible and tied to antiquated business models that do not scale well,” added Obfuscato. “These SEEDIE certified organizations may be difficult to do business with, but at least their sales reps are smoking hot.”
SEEDIE, the Society for Exorbitantly Expensive and Difficult to Implement EHR’s, is a healthcare IT standards organization that is completely funded and operated by a select group of proprietary electronic health record vendors.
Unlike independent, objective, professional organizations created to help medical professionals select and implement interoperable EHR solutions, SEEDIE promotes healthcare IT systems that play well in the sandbox if, and only if, it is in the best interests of a particular vendor.