It’s that time of the year again with everyone making their commitments for the imageupcoming year and for those who want to lose weight, Dr. Oz offers his challenge and it will be announced on his first show of the season.  A couple weeks ago I was invited with other members of the press to participate in a conference call with Dr. Oz and you can read more about what Dr. Oz talked about below with previewing his challenge and why he chose “11 Weeks”.  In the conference call Dr. Oz said his birthday was an 11 and has always been lucky and that part I related too as I’m an 11 also, and hope the luck for the 11s is good this year! <grin>.  Numerology can be fun and I have a mother who has done this for years and its fascinating as well serving for a motivation process and she’s another 11.  Back on topic here, Dr. Oz felt that the 11 Week time frame is the necessary time it takes to change our brain waves to think differently too.  

Dr. Oz Talks About Attacking the Battle of the Bulge With the 11 Week Weight Challenge

During the holidays in watching the traffic on my blog it was interesting to see a post that I made last February when Southwest Airlines was in the news about their “Customer of Size” policy.  From December 23rd until today, it held the spot of the “most read” post every day.  I thought this was interesting to see a post on the blog come out of the archives and all of sudden take top spot!  Obviously with everyone traveling perhaps people were checking to see if they were within the realms of “being of proper size” I guess.  In the 3 years plus of doing this blog I have never seen something like that happen, so perhaps we are looking at the awareness of our weight getting attention, which would be a good thing. I would say talking about it works and especially if one is at the point where additional weight is going to cost you money when you travel.  Anyway, I just found this interesting. 

I’m out there like everyone else with now thinking about shoving off a few extra pounds of around 5 to 10 pounds and need to get my own mindset ready to attack the issue.  Granted I think it’s easier with 5 or 10 pounds than a higher number but it still takes the same mind set to do it, so in that essence I’m in the same boat with everyone else along with more exercise this year.  We spend a lot of time online and it’s a balance today with splitting up time online to agree with our time offline, in other words our body time I think.  Below is the press release with additional information on the “11 Week Challenge” so you take a look and see how the 11 Week Challenge will work!  BD 

Press Release:

(New York, NY) December 27, 2010 -- Kicking off the New Year, Emmy Award-winning host of THE DR. OZ SHOW, Dr. Mehmet Oz, will unveil his revolutionary “11 Weeks to Move It and Lose It” program, a weight loss challenge unlike any other on the episode airing January 3, 2011. This one of--a--kind online initiative will provide customized tools to  knock off the pounds and transform people’s bodies and lives by giving participants their very own personal trainer and their own individually tailored weight loss plan (a value of $99 a month) absolutely free. During the show, Dr. Oz will go through the easy step-by-step process off how and when to sign up for the program plus reap incredible benefits and giveaways.

To help kick off the “11 Weeks to Move It and Lose It” campaign, THE DR. OZ SHOW is partnering with the Nike SPARQ Training Network (NSTN), selected based on their unique expertise and knowledge in the health and fitness field.  This team of experts (11 trainers and 11 health/nutrition experts) will be able to provide guidance and motivation, results--focused webcasts, exercise videos, behavior modification tips and answer health and fitness questions all at the touch of a mouse. On the website Dr Oz  show, participants can track their progress and food intake with these unique tools:

Food logging - Participants can enter virtually any food from a database over 70,000 foods (even from popular restaurants) to keep track of calorie and nutrient intake as well as receive suggested lifestyle menus to help plan out meals.

Setting weight loss goal /tracking – In order to help participants determine a realistic goal for 11 weeks, a customized calendar will monitor progress and set goals with reminders of where you need to be every day based on height, weight, BMI, age, and lifestyle.

Health assessment – Participants can take a quiz to evaluate diet and exercise based on current health.

Weight loss community - Participants will get the chance to talk to others on the plan and gain support as they work through the challenges. People can also see real--time updates on their progress and get tips and professional advice from the NSTN for motivation.Dr Oz  show #2-076_0044

Exercise – Videos and webcasts will help participants lose the pounds and get them on the road to healthier living.

Product - Participants will receive recommendations from the NSTN with regard to specific products that will support their chosen exercise programs.

Viewers can sign up for the “11 Weeks to to Move It or Lose It” program simply by going to Enrollment is available free of charge for the entire 11 weeks. THE DR. OZ SHOW will be monitoring progress of individuals and exploring various components of the 11 week program throughout January and February.


Dr. Oz won an Emmy for outstanding informative talk show host at the 2010 Daytime Emmys. “The Dr. Oz Show” was nominated for Best Informative Talk Show. Last year “The Dr. Oz Show” debuted with the biggest ratings in seven years in daytime television and maintained impressive ratings throughout the season.

Dr. Oz has served as health expert on "The Oprah Winfrey Show" since 2004, Dr Oz  show #2-076_0210sharing advice with viewers to help them live their best life from the inside out. Dr. Oz has co-authored six New York Times Best Sellers including "YOU: The Owner's Manual", "YOU: The Smart Patient", "YOU: On a Diet", "YOU: Staying Young", "YOU: Being Beautiful" and “YOU Having a Baby” as well as the award-winning "Healing from the Heart". He has a regular column in Esquire magazine and is a contributing editor to O, The Oprah Magazine.  He is also the host of a daily talk show on Sirius XM Radio's "Oprah Radio."

Dr. Oz is vice-chair of the Department of Surgery and Professor of Surgery at Columbia University.  He directs the Cardiovascular Institute and Complementary Medicine Program at New York Presbyterian Hospital and performs 100 heart operations annually. His research interests include heart replacement surgery, minimally invasive cardiac surgery, complementary medicine and health care policy. He has authored over 400 original publications, book chapters, and medical books and has received several patents.

Cleared in over 99% of the country, "The Dr. Oz Show" is co-produced by Harpo Productions and Sony Pictures Television (SPT) and distributed by SPT. "The Dr. Oz Show" is executive produced by Mindy Borman; Amy Chiaro is co-executive producer.  The show is filmed in front of a studio audience in Studio 6A in New York's legendary Rockefeller Center.

ABOUT HARPO STUDIOS Dr Oz  show #2-076_0228

Harpo Studios is the home of Harpo Productions, Inc. the most successful production company in daytime talk, producing the number one, award-winning “The Oprah Winfrey Show” and syndication’s latest success, “The Dr. Oz Show,” as well as having developed “Dr. Phil” and “Rachael Ray.”  ZoCo Productions, LLC, an affiliate of Harpo Productions, Inc., and Sony Pictures Television co-produce “The Dr. Oz Show.”  In September 2010, Harpo Studios also launched “The Nate Berkus Show.” Harpo Studios creates, develops and produces original TV programming for primetime, syndication, cable and digital platforms.  Harpo Creative Works, an award-winning team of designers, writers and producers, offers its services to media clients outside of Harpo Studios as a full-service creative agency specializing in the design and execution of on-air, print and online promotion for broadcast and cable television across a wide range of multimedia. Harpo Print, LLC and Hearst Magazines publish the monthly "O, The Oprah Magazine" publication.  Harpo Films, Inc. produces feature films and, through an exclusive deal with HBO, scripted television programming. Harpo Radio, Inc. produces Oprah Radio (XM channel 156, Sirius channel 195 as part of its “Best of XM” package) on SIRIUS XM Radio and content for Westwood One. Harpo Retail manages The Oprah Store (, a free-standing retail venture located directly across from Harpo Studios and its companion website, and other retail and e-commerce projects. A joint venture between Harpo, Inc. and Discovery Communications, OWN: The Oprah Winfrey Network, a multi-platform company that includes a cable network and the premier lifestyle website, will debut on January 1, 2011 in approximately 80 million homes, on what is currently the Discovery Health Channel.


Sony Pictures Television is one of the television industry’s leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry’s largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT is a leader in local language productions around the world, some of which are co-produced with local partners, and sells SPE-owned formats in approximately 70 countries. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People’s Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT's worldwide television networks portfolio is a key strategy in SPE's long-range commitment to the global marketplace, with 122 channel feeds, which are available in more than 140 countries reaching almost 438 million households worldwide. SPT also creates original content for and manages SPE’s premium video website, Crackle. Additionally, SPT owns Dutch entertainment company 2waytraffic, production company Embassy Row and an HD movie channel, and is a part owner of cable channel GSN, a new 3D channel, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT’s syndicated series as well as in all of SPE's digital businesses in the United States. SPT ( is a Sony Pictures Entertainment company.

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