According to the article over a million dollars a year is spent going after other smaller charities that use the words “for the cure” in their name.  I think this is pretty pointless to when a trademark becomes a focus point for charitable organization.  I imagehave a link on the Medical Quack to their site all the time myself. 

One smaller charity when approached thought they were being bullied who also raises money for cancer and made the comment that they seem to have forgotten what “charity” is all about.  Anyway Steven Colbert took a shot here to express his feelings as he is a very big supporter but also frowned on the trademark name of the “cure’.  BD

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In addition to raising millions of dollars a year for breast cancer research, fundraising giant Susan G. Komen for the Cure has a lesser-known mission that eats up donor funds: patrolling the waters for other charities and events around the country that use any variation of "for the cure" in their names.

So far, Komen has identified and filed legal trademark oppositions against more than a hundred of these Mom and Pop charities, including Kites for a Cure, Par for The Cure, Surfing for a Cure and Cupcakes for a Cure--and many of the organizations are too small and underfunded to hold their ground.

Susan G. Komen Foundation Elbows Out Charities Over Use Of The Word 'Cure'

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